Kutsatira lingaliro lachitukuko la "ubwino woyamba, kasitomala-centric" ndi cholinga chabizinesi "kupanga zinthu zapamwamba kwambiri kuti zikwaniritse zosowa za makasitomala", kampaniyo yadzipereka kupereka makasitomala zinthu zoyambira ndi ntchito, ndikupambana pamsika ndi khalidwe.Kuwongolera kwapamwamba kwambiri kumayendetsedwa pagawo lililonse pakupanga, komwe kwadutsa chiphaso cha ISO9001 Quality System ndikukwezedwa motsatira zofunikira zadongosolo.
Roc Tarp ngati kampani yopanga zobiriwira, yathanzi komanso yosamalira zachilengedwe, yadutsa kuwunika kwa chilengedwe ndikuvomerezedwa ndi dipatimenti yoteteza zachilengedwe, ndipo ili ndi ziphaso zambiri zapatent ngati bizinesi yapamwamba kwambiri padziko lonse lapansi.
Kampaniyo yakhala ikuyang'ana kwambiri zamtundu wazinthu komanso luso lazopangapanga, kuyesetsa kukhala mtundu woyamba pamsika waku China wa tarpaulin, ndikupanga bizinesi yazaka zana.Mtundu wa tarpaulin wa kampaniyo "Roc Tarp" uli ndi akatswiri a R&D ndi gulu lazamalonda, omwe amalima mozama misika yapakhomo ndi yakunja, ndipo amadziwika ndi kuwongolera kwake kwapamwamba kwambiri.